#REEBOK INTEGRITY PRO FOOTBALL BOOTS PROFESSIONAL#

The company has been very successful at designing sports wear and basketball shoes and, due in part to the huge success of its clothing line, wishes to expand its operations into the soccer boots market. Under Armour intends to market the new product as part of the existing basketball shoes and differentiate itself from competitors by the marketing strategies, exclusiveness, and high brand awareness. The factor to the company’s success at this new venture is that Under Armour has already established its brand in the market and will be aiming to extend its customer base to football and soccer players. However, we shall continue to market the rest of our products especially in cases where they are complementary, for instance, colleges and schools that use Under Armour sweatshirts can buy our football boots too for use by football and rugby players. Other institutions may prefer to purchase all of their sporting items from us. Under Armour deals mainly in sports clothing and accessories.

Currently, our main product focus is on sports shoes, specifically football boots that can be used by soccer and rugby players. The product will be known as Under Armour Sharp Shooter, shortened to The Sharpshooter. One advantage that The Sharp Shooter will possess over the mainstream football boots is that it will have adjustable insoles that can be adjusted when a player feels so, and hence increase a player’s comfort while improving grip.

The Sharp Shooter will also be made using the latest technological in leather treatment that will make them durable, more comfortable, and minimize injury to player’s feet. There has been a steady increase in the number of students and youths participating in football games mainly as s recreational activity.

#REEBOK INTEGRITY PRO FOOTBALL BOOTS PROFESSIONAL#

These players do not require expensive sporting such as those used by professional athletes and normally have trouble finding durable, low budget boots. The main industry players in the market are Puma, Nike, Adidas and Reebok, all of whom target professional athletes and large sports clubs or groups. Hence, Under Armour recognized the difficulty encountered by non-professional athletes and has stepped in to manufacture its own low-priced yet durable soccer boots to serve this steadily growing market. however, the company will also target large sports clubs in its long term strategy and will begin by introducing the Sharp Shooter to sections of its current client base that may find the product useful. The market for soccer shoes is currently dominated by Nike, Reebok, Puma and Adidas. Although these companies are huge in the world arena, their presence is rarely felt by small sports clubs that make up Under Armour’s main client base since they mainly target large football and rugby clubs. Hence, Under Armour will not come under direct competition with these multinational companies. However, in the future, we will market our products to big clubs and will differentiate ourselves from the competitors by adopting aggressive pricing and promotional techniques. Under Armour will be the only company offering a complete set of sporting items, from hats, shirts, pants, sporting shoes and other accessories.

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